Authors: Aayushi Gupta
The rapid advancements in AI have led to a surge in products and services claiming to be “AI-powered.” However, a deceptive practice known as “AI washing” is on the rise, where companies make exaggerated or false claims about their use of AI, misleading consumers and investors. This primer discusses AI washing, its challenges, and applicable legal provisions. It also highlights global efforts and the need for AI literacy, transparency, and explainability for balanced innovation and consumer protection.
Read the Primer here.